Mintance – marketing automation platform

Build, analyze and automate every step of your customer user journey. Dashboards, Reports, User Segmentation, User Journey Automation and clever Campaigns – all in one marketing platform, with AI helpers on every step.




BA and PM
2 Front-end, 5 back-end developers
Database architect
Art Director and Graphic Designer


12 months
30 sprints
2841 tasks

We faced the challenge of creating an all in one marketing tool, which would include the entire marketing stack for companies of all sizes – in-depth analytics, market automation, campaign and chat bot, and one of the main functions of the system – marketing forecasting and intelligent recommendations with built-in AI.

What’s inside?

User Journey builder

Made with Canvas, a visual editor that makes it easy to build interactions at every step with the user.

Reports builder

Best in class editor for creating reports. Retension, Panel Reports, User Journey Reports and Funnels – Build it all with the formulas that can be customized for every business.

Customizable dashboards

Provide any information on the system on beautiful dashboards that are easy to customize – show your critical metrics, goals, reports and users activity.

User profiles

Gathering user data from all systems that you use in business, a complete picture of the user’s activity and recommendations for interacting with them.

Dynamic segments

Grouping users according to their characteristics and behavior into dynamic segments that may change from user behavior.


Full integration with ads services, cms systems, call tracking, e-mail services, sms services and more.